The iconic Craftsman brand was recently purchased and is seeking to build upon their core offering of hand and power tools by leveraging their reputation of quality across a set of hardware categories.
Craftsman Gloves are made for the Pro and the DIY-er who seeks quality in feature-rich hand protection.
Zaptivity built from the theme Authentic Work to conceptualize and develop packaging across 4 glove segments, as well as corresponding endcap and in-store merchandising displays for the Craftsman Gloves brand launch.
The Right Glove for the Job.
Gritty / “blue collar” graphic elements
Rich / earthy palette
Our work for Craftsman positions the brand to move proudly into the future, introducing a new look to younger generations, while staying true to their core of loyal followers.