When TMI Strategy, the strategy arm for DoSomething.org, approached Zap with the request to make them look "less Saved By The Bell," we heard them loud and clear. Their branding was fun and bright, but relied heavily on generic stock imagery.
DoSomething.org is the US's largest organization for social change volunteers and community service, with 5.5 Million members and counting. They help young people get involved and do good things! TMI Strategy uses the power of DoSomething.org's insights to help do even more good.
Inspired by TMI Strategy's mission and passion for social change, Zap set out to create a unique, energetic look that would help them tell their story - they are experts in what engages and excites Millennials.
Using a variety of moodboards and inspiration, we developed a style that would combine social-media inspired photography with pattern and illustration.
Then, we illustrated TMI's core offerings: We Get Young People, We Get People Moving, We Get Data, Millennial Insights & Strategy, Community Development, and Content Planning & Execution
We also designed new graphics for their weekly newsletter of Millennial Insights (it's great, y'all! Sign up here!)
We hope the results speak for themselves. But here's what TMI had to say: